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Why I Started a Copywriting Services Business


Let me just tell you about the journey to starting Novel Daze Creative. It was a long one. If you're willing to listen to a story about a girl with a dream she refuses to give up on, then grab your iced coffee and settle on in!

 

This story starts back when I was in high school and it was time to apply to colleges and decide what I wanted to do with the rest of my life. I still can't believe that even in 2022 we're still being forced to figure out what we want to be at the age of 18.


I had zero real world experience. I knew I loved cheerleading, reading, and hanging out with my friends. I had a few broken hearts and maybe a class or two that I enjoyed going to, but yet somehow I was supposed to take that and lock in the next 50 or so years of my life with a career choice.


My dad said because I liked coaching so much maybe I should go into physical education. His other suggestion was business because it was versatile and you could do a lot with a business degree. Ultimately, I chose the business route and coached gymnastics throughout my four years of college.

 

It wasn't until my junior year in college that I started to maybe figure out what kind of career I wanted. I secured an internship with Radio Disney my first semester and a record label for the next. I took a few classes in marketing and remember one of my teachers continuously saying, "you'd make a really good publicist." Ironically, this was around the time that Nick Lachey and Jessica Simpson had a TV show and Nick talked a lot about all the events his publicist was setting him up to attend.


What?!?! You mean being a publicist means I can work with people like Nick Lachey? Sold! I would be a publicist in the entertainment industry!


The sad part was that I transferred from a community college to a four-year college and not all of my credits transferred. So, in order to graduate on time, I wasn't able to take any public relations classes because they fell in the communications major and my major was business. I ended up choosing marketing communications as my minor and fell in love with the storytelling aspect of marketing. Having interned at Radio Disney and for a record label, I knew that I could still work in the entertainment field under my marketing umbrella.


So, when graduation day came, I had high hopes! Then came the real world...

 

I worked for almost 10 years in a non-marketing role while applying continuously for marketing roles that I would never get. I was able to use quite a bit of my storytelling abilities in that role, but I knew it wasn't going to get me to where I wanted to be. So, I moved on. I was still hungry to work in the entertainment world, so while writing part-time for a country music blog, I took a leap of faith and accepted a job as a sales coordinator in Nashville for a speaker company.


No, it wasn't the entertainment world, but it would move me 400 miles to Music City where for 4 years I hit the pavement and tried and tried to "make it" in the music industry. Over the 4 years that I live in Nashville, I did some pretty amazing things. I did end up getting my entertainment publicist job and my teacher was right. I was pretty darn good at it. I loved it too. I got to write every day pitching and booking media.


The problem was it was only part-time. There were no full-time positions available and after a year of picking up other jobs to pay the bills and applying endlessly for music industry jobs I would never get, I knew I had to do something else.


Feel free to refill your coffee here... I'll wait for ya ;)

 

I moved to Nashville to try and live the Nashville dream and for 4 years I like to think I did. When it came to settling down though, I didn't see Nashville as "home." So, I moved back to North Carolina. This time I ended up in Raleigh, North Carolina, where I would work for multiple companies in the startup phase wearing many hats. One of those hats was building their brand story.


One day as I was writing the "about us" section for my latest gig, it hit me. Copywriting is such an important part of marketing businesses today, yet as a startup, solopreneur, or small business, it's hard to be able to bring someone in-house with writing as a sole focus.


That's when Novel Daze Creative was born. By starting my own copywriting services business, I can help more businesses achieve the quality website and email copy they need to reach their tribe. I'm able to focus solely on building my own skills in the area I'm passionate about. That way I can deliver engaging and premium content for brands. I get to be the creative part so that they can ultimately focus on the business side of the business.

 

Well, that's it! That's the story of how Novel Daze Creative came to be. If you made it to the end, I hope there was a little inspiration in there for you. Not all paths are straight and narrow. Sometimes we veer off on dirt paths and have to climb a few mountains before we get to where we were meant to be all along.


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