Make Your Vacation Rental Stand Out with These Marketing Tips!
The beach is calling - it's summertime! That's peak time for people to want to escape from their crazy lives and head to the beach for some fun in the sun. With dozens of vacation rentals, it's important to make sure you're doing everything you can to stand out!
Here are 3 essential vacation rental marketing tips to take advantage of and keep your vacation rental booked all summer long!
1. Great copy! Duh. Great copy is always important, but with a vacation rental, it is more than likely you're going to get people who are visiting the area for the first time. Tell them the perks of staying with you.
What can they see out the window?
How close to the beach are they?
Can they walk to any exciting places?
What does your rental have that others don't? Parking, outside showers, screened in porch etc.
Your property description is also a great space to use as their travel guide. Let them know how far they are from fun activities and even suggest a few of your favorite places to grab a coffee, eat dinner or enjoy a cocktail.
2. Quality photos - The vacation rental world has some fierce competition, it's not enough to just throw photos up, but to have good quality photos. Be sure your photos show every space clearly and accurately. If there's anything special about your vacation rental, don't leave it out. If you have a pool...show it. If your kitchen is great for large groups, put it up there. Remember, you're one of many. If you aren't giving vacation-goers what they need, they're one click away from finding someone who does.
3. Make it easy - The easier it is to book the reservation the more enticing it is for someone to book. If they have to jump through hoops or your property isn't on the most user-friendly website, it wouldn't be a surprise if they decided to go somewhere else. This makes all the hard work of your amazing property description and stunning photos fall flat.
All three of these marketing tips work together to seamlessly convince someone that your beach rental is the best fit for them! Don't leave any out.