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Authentically Building Your Small Business Through Social Media



Every time I log into one of my social media accounts there is a new person telling me about the rules of social media. They change so often that I can't keep up! How many hashtags do I need to use? Use them in your caption? No wait, use them in the first comment. My head is spinning!


So, today I thought I'd chat a bit about what I've used for myself and my clients that are around for the long haul and really helped to build awareness, drive traffic to their website and grow their following! The best part is that these marketing tips on how to grow your business on social media can be used for any niche.


Partner with Larger Accounts


Working on growing an Instagram account can seem defeating at first. You spend hours crafting amazing content (in your opinion), then you post it and...crickets! One of the best ways to get in front of a new audience is to partner with larger accounts. There's so many creative ways to work with like-minded accounts. And it doesn't have to be all take and no give! Here's some ideas to think about.


1. Partner with others in similar niches for a bundle giveaway. For example, as a copywriter, I could partner with a social media manager and web designer to build an amazing services packages for one lucky winner.


2. Do a takeover on a larger account.


If you're a yoga instructor, see if the studio you work at will let you take over their Instagram for the day posting amazing tips for their followers.


Do you love to cook? Maybe there's a fun foodie account or restaurant in town that will let you try your hands showing off one of your unique recipes.


Get creative! What I love about this opportunity is that you're not boxed in. Let your imagine run wild and see what you come up with.


3. Be back the layers! We can talk all day about niches, but the cool thing is that niches are like onions. You can peel away the layers to actually find that other niches and their audience may work for you too.


For example: If you're an other, think about your story. Does your book feature something unique outside of the book world? Maybe the setting is a real place. Reach out to the town's social media pages. Maybe your main character loves a specific cocktail, coffee or boutique. Head on over there and showcase them on your social media.


Again, these ideas can be used no matter what your business or product is. Do you sell jewelry? How cool would it be to take a great spring collection of colors like yellow, green and orange and head on over to your local juice shop to snap some product photos that you could both use. Now, you have another account sharing your product too!


I told you, the possibilities are endless!


Start a Brand Ambassador Program


Brand Ambassador programs for brands are super successful too! You can offer anything from discounts on products for being a part of the program to commission from sales. I also recommend asking for a specific number of posts per month where they tag you. This will help build your own organic content to share!


An ambassador program is difference than finding influencers to pay to showcase your product. Though this is wildly successful in its own right, we'll get to that later. Brand Ambassadors already have a relationship with your brand. The stories they are telling are from their own experience with you.


Find Micro Influencers Who Love Products Like Yours


This worked out really well for me when I was working marketing for a retail brand. I was working with a specific client and searched #sponsored one day on Instagram. I found about 10 micro influencers with high engagement and under 10K followers. They all had posted previously about their love for products that were similar to the company I was working for. So, I messaged them and offered a free product in exchange for a post within a certain timeframe of receiving the product.


50% of them said yes and 100% of those that said yes posted AWESOME content within the timeframe I specified. I was incredibly thankful for them! Other influencers were gracious about the fact that they only take paid sponsorships and that is completely understandable. This is how some people make their living. Others do it for fun or are willing to help a new business get off the ground for some cool product exchanges.


Turn the Latest Trends into a Commercial


Be on top of trends! Trending sounds on social media are a great way to get seen by a ton of people, but you have to use them to your advantage. Don't just jump on the trend and do the exact same thing everyone else is doing. Add a twist. Make it work for you as a writer or a small business.


For example. I found a trending reel about where people were typing for help to get them out of a certain situation. They wanted to be picked up from work because their boss is awful, but they were boss. Or they wanted someone to come and take the kids because they were done babysitting, but they were mom.


I jumped on the trend and added my own twist about my love of dogs. So far, it has 13K views! What did I do? I followed a trend and put a unique twist on it that fit who I wass not enough to post consistently. If you truly want to increase sales or build a business through social media, the type of content you post has to give your followers a reason to want to stick around. It can be pure entertainment or educational. It can be monthly giveaways or surprise discounts. It can even be a mix of it all. Play around with your content to see what attracts people and then build on it. A


Jump on the Challenge Wagon


I've watched a lot of bookstagram accounts grow by taking part in challenges. Book stack challenges are really big, but if you follow enough accounts in the Instagram community, you'll be able to see when one pops up. Don't be shy. Take part in it! Use the right hashtags. Tags friends to play along and share the content of others taking part in the challenge. Share a few to your stories each day of the challenge. It may inspire others to share yours.


Provide Value to Your Followers


It's not enough to post consistently. If you truly want to increase sales or build a business through social media, the type of content you post has to give your followers a reason to want to stick around. It can be pure entertainment or educational. It can be monthly giveaways or surprise discounts. It can even be a mix of it all. Play around with your content to see what attracts people and then build on it.


As a brand that provides copywriting services, my value can be versatile. I'm a small business owner myself and know the ins and outs of the challenges I personally faced. Sharing how I overcame them is of great value to those just getting started. Copywriting tips of course are a main piece of my content and that can spread across building website copy, writing social media captions that convert and so on.


Bringing value to your social media helps to build trust and ultimately the goal of a brand is to build trust with their tribe!


If you found these tips helpful, don't forget to subscribe to the blog for more. Let me know what other topics you'd like to see here on the blog that will help you!

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