Apartment Amenities Are a Thing of the Past!
Let's talk amenities... or not talk amentiies for that matter.
Yes, it's a staple word in the apartment world, but what if we turned the tables? Remember, it's all about shifting our mindset from selling to storytelling.
Most apartments are not lacking on amenities these days. That's why it's important to make future prospects see themselves in the lifestyle your apartment homes and elevated spaces create for them. Doing this means taking your amenities one step further and painting a picture of how they add value in someone's lifestyle. It's a simple change that can make a big difference.
Here are 5 alternative words to use instead of apartment amenities that will help prospects truly envision a lifestyle with you.
1. Community Gathering Areas: I love this one because right off the bat a prospect can tell you're more than an apartment home. By choosing you they will become part of a community. They'll be able to meet people and create relationships. This is essential for those who are moving to a new city and don't know anyone.
2. Productive Workspace: Yes, this may be just another fancy name for co-working spaces or business center, but think about what you envision when you hear that phrase. You envision a quiet area where you can go to accomplish daily tasks. It becomes an extension of the apartment itself and elevates the mundane work experience.
3. Entertainment Lounge: This is especially great for apartments in an urban setting where apartment space is minimal. Show your prospects that they can have friends and family over and enjoy themselves in multiple areas on your property. Areas that were specifically meant for gathering and entertaining. This too becomes an extension of their apartment and suddenly size isn't such an objection.
4. Recreational Area: Immediately someone envisions relaxation. This is a place to unwind from an never ending to-do list. It allows prospects to see an area where they can forget the work or the cleaning that needs to be done and have some fun. I think it's important to showcase that you can also play where you live. We all want to enjoy ourselves and having a recreational areas allows access to that on a regular basis.
If you're a leasing consultant or property manager, give this a try! Start incorporating this in your tours and conversations with prospects. How does it feel? Do you yourself start to envision your property differently? Let me know!